Tree Service
I’ve worked with local tree service and landscaping businesses, focusing on location-based lead generation. The goal was to reach homeowners within specific service areas who were likely to need services such as tree removal, trimming, stump grinding, landscaping, and other property maintenance services.
My work included audience targeting, campaign setup, creative testing, lead generation, geographic targeting, and ongoing campaign optimization.
Real Estate
Real estate requires a different advertising approach because the buying cycle is typically longer and the audience can vary significantly.
I’ve worked on campaigns designed to generate buyer, seller, and investor inquiries, using specific locations, property types, interests, and audience segments to reach potential clients.
My role involved developing paid advertising strategies, testing different creatives and messaging, generating inquiries, and optimizing campaigns based on performance.
Logistics
In logistics, I worked on paid advertising campaigns focused on reaching potential customers and businesses that could benefit from transportation and logistics services.
This required a more targeted approach to identify relevant audiences and communicate the value of the service clearly. My responsibilities included campaign management, audience targeting, creative testing, and performance optimization.
Concrete and Paving
I’ve also worked with concrete and paving businesses, focusing primarily on local lead generation.
The objective was to reach property owners within the company’s service area who may be looking for services such as concrete work, driveways, paving, repairs, or other related projects.
My role included setting up and managing paid campaigns, targeting specific geographic areas, testing different advertising approaches, and optimizing campaigns to generate more relevant inquiries.
Business Owners!
If you’re feeling stuck with your marketing or need guidance from someone with proven experience, feel free to send me an email. I’d be happy to review your situation and help you identify the best path forward.